Sunbird%26Mabelle_edited.jpg

BIRD SERIES

 

WATERCOLOR AND COLLAGE

9" X 12"

Sunbird1.jpg
Sunbird2.jpg

A country far, far away

30" x 30" x 1.75"

Oil on canvas

ACountryFarAway.jpg
Long way home (The Swan)

Oil on canvas

30" x 40" x 1.75

Aside from the fairy tale of the Ugly Duckling, the swan is prominent in literary circles for its presence in mythology. The swan was Zeus’ form when he seduced and made love with Leda, cementing the swan’s ferocity, grandeur, and its existence as a symbol of love.
 

The swan is also associated with Celtic deities, and appears as a symbol of transience and all things related to change.
 

The Swan is generally thought to be a symbol of solitude and as a spirit animal symbolizes unity of body and mind.
 

Swans are creatures of infinite grace, one that is almost heavenly in its appearance. Because of that and their ability of flight, swans are also reminiscent of angels. Many cultures believe that they are a symbol of eternal life and the link between heaven and earth.

Come in out from the cold

Oil on canvas

30" x 40" x 1.75

Return to safety and acceptance, be welcomed into a group ...

The African penguin, also known as the Cape penguin, and South African penguin, is a species of penguin confined to southern African waters. 

Once extremely numerous, the African penguin is declining rapidly due to a combination of several threats and is classified as endangered.

Re-imagining History

The more it changes the more it stays the same

Acrylic, collage on canvas

30" x 30" x1.75"

With these paintings I wish explore the dichotomy between new and old by over layering images from vintage magazines and photos with current images or paint, thus creating new narratives or re-imagining history.

 
Re-imagining history if cultures embraced
Victorian ladies in African print dress
I'll make my way home when I learn to fly

Oil on canvas

30" x 40" x 1.75"

August 2019

More is More

We live in a consumer culture and shopping has become a crucial ritual for shaping our identities.

 

We encounter advertising in almost every aspect of our daily lives and it has always played a vital role in how we shop.

 

The psychology of advertising includes many different elements , but one of the major factors is the consumer’s perception of the advertised product. Perception in advertising relates to a consumer's impression of a particular product or service that may not be rooted in truth. 

 

It is often said that perception is reality. When an advertisement informs or alters a consumer’s opinion even slightly, the brand is altering that consumer’s perception of reality. Unlike a product's true characteristics,  the perception of a product can be impressionable and more ephemeral.

Advertising becomes a tool for companies to influence the consumer’s perception to the desired direction.

 

With these paintings I wish to explore the various aspects of advertising and how it hijacks our values, emotions and identities to the point that we follow it blindly, not realizing that even our values and identities is a construct of marketing.

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Lorna Scheepers Art

Yorkville, IL
U.S.A.

 

The studio is open to visitors by appointment only. 

Copyright for all content of this site, including all art images, is retained by Lorna Scheepers and they may not be copied, collected or used for personal or professional gain without expressed written permission from Lorna Scheepers Art.

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