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More is More

We are entrenched in a consumer culture where shopping has evolved into a pivotal ritual shaping our identities. In our daily lives, advertising permeates nearly every facet, playing a crucial role in shaping our shopping behaviors.

The psychology of advertising encompasses various elements, with a key factor being the consumer's perception of the advertised product. This perception, often divorced from objective truth, becomes the consumer's reality. When an advertisement subtly informs or adjusts a consumer's opinion, it effectively alters their perception of reality. Unlike the tangible characteristics of a product, the perception of a product is malleable and transient.

These paintings seek to delve into the multifaceted realm of advertising, examining how it infiltrates our values, emotions, and identities to the extent that we often follow it blindly. Unbeknownst to us, our values and identities become constructs of marketing, highlighting the powerful role advertising plays in influencing our perception and shaping our reality.


collage and oil on canvas

10" x 10" x .75"


1. Running with the Wolves: The Allure of Inclusivity

- Examining the magnetic pull of designer brands and their influence on consumers who aspire to be part of an exclusive in-crowd.

2. Save the Wolves: Advertising, Values, and Trust

- Delving into the impact of advertising on our core values, exploring how it shapes a sense of trust or raises questions about authenticity.

3. Throw Me to the Wolves: The Art of Persuasion in Narrative Advertising

- Unpacking the tactics of narrative advertising, dissecting how storytelling is wielded to persuade consumers and drive purchasing decisions.

4. Wolf in Sheep’s Clothing: Corporate Urgency and Scarcity Tactics

- Investigating how corporate entities employ tactics of urgency and scarcity to sway consumers, creating a sense of immediacy and limited availability.


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